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What we do


Our investment strategy is encapsulated in one clear objective: to deliver superior risk- adjusted returns to our investors. To achieve this, we focus on three core principles: pursuing independent, thematic and long-term origination; actively transforming and growing market- leading businesses; and having a rigorous focus on capital preservation.

Consistent strategy

Since Morphin was founded in 2016 by Mohamed Al Nabih, the firm has been creating value by applying a high impact approach to investing in a focused portfolio of companies. We drive returns by combining ambitious operational plans for our businesses with a rigorous focus on capital preservation.

This strategy has resulted in a track record of consistent, superior returns and growth across our portfolio.


We currently manage committed capital across European mid-market buyout funds, in future we need to focus on other international market.

Independent origination

We seek to buy market-leading businesses that may be transformed through greater strategic and operational focus. We employ a proactive and theme-driven approach to sourcing investment opportunities, based on a firm culture which favours independent and evidence- based thinking. As a result, we typically originate investment opportunities outside the traditional sources of private equity deal flow.


We are patient in sourcing new investments and are willing to spend significant time and resources in building conviction around an investment case. This means our investment and operating team will have a clear and detailed plan for a business before acquiring it.

Operational transformation and driving upside

A key determinant of our returns and the attractiveness of an investment opportunity to us is the potential we identify to proactively transform the business through strategic repositioning, operational improvement, high-returning capital investment and accretive buy- and-build strategies.

The resources dedicated to each investment together with the scale and experience of our Operating management.

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Distributor leading in market supplying chain stores and independent retailers. BRANDS

We choose our brand partners based on their potential, commitment to growth and position within the marketplace. While we actively source exciting new products globally, we also welcome direct enquiries and retailer recommendations.


Building a successful brand requires a 360 degree approach. To ensure we offer expertise and leadership in every aspect of your brand journey, we have developed strong partnerships with a range of complementing businesses.

We make brands more successful

Behind each FMCG brand lie incredible amounts of dedication, passion, and hope. Each brand is a success in itself, and our work is to help it grow and flourish. We make brands more successful. That's our purpose. That's the only reason our company exists.

This means that we help brands:

Grow revenue beyond their expectations Sell more cost-efficiently

Increase brand awareness and preference Strengthen customer loyalty

Increase share of shelf or plate Enter new markets profitably

Launch new products in existing markets more lucratively Get distributed everywhere they want

Create more memorable marketing campaigns Morphin Distribution leading

Marketing, Sales and Distribution company

We provide customized and effective solutions to brand owners to ensure profitability and excellence on their route to market.

The flexible value chain of Morphin Distribution encompasses a range of tailor-made, modular solutions for brand owners, including professional services in the fields of marketing, category management, key account management, sales force, point-of-sale services, market intelligence, purchasing, logistics, warehousing, co-packing, distribution and customer services.

It is our ambition to be your preferred partner on the markets relevant for your brand. We will provide your business with local expertise and insights, and we make it our priority to be up to speed on current and future conditions, needs and trends of our local markets.

As a local business partner, we provide insight, expertise and operational strength in our regional markets, which empower brands to reach their full potential and to grow and develop sustainably.

Unique access to trade

Due to our yearlong presence in local markets, our networks across all major distribution channels are strong: from retail and food service to trade, travel retail, convenience, pharmacies, e-commerce and cash & carry.

Based on extensive experience with all the key sales channels and product categories, we are able to provide brand owners easy access to markets with a total of more than 40 million consumers.


You are in great company

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Our Vision

To become a leading logistics provider to a wide range of different clients, whilst focusing on giving an outstanding & tailored service.


Our Values:

We believe that central to our success are the values we adopt when making every decision and when setting every goal.



Our market works on relationships. Without trust, all relationships fail. We must always earn trust and work hard to keep it.



We must always operate within the confines of law and society. However we must never use that as an excuse not to find another way.



We must act responsibly for everything we do and who and what we affect. This is especially true for how we conduct ourselves within the local community and our effect on the environment.



In order to keep record of processes and logistical procedures, we believe that all processes should be monitored continuously- being able to provide total traceability of our entire operational process and giving the client piece of mind. For example, with our own in house vehicle-consignment tracking, we are able to see our drivers on route to delivery destinations, including their speed and geographical location.


Our company culture


Our 'client first' approach to logistics is what stands us apart. We provide the whole package, bringing together a community that is committed to ensuring customer service excellence.

Here's why you can count on us to deliver the bespoke services you require: We are agile, adaptable and collaborative to meet your individual needs.

We have an open, trustworthy and transparent approach

to understand your own company culture and unique challenges.


We provide solid operational support and expertise to identify the ultimate solution for your business.


We integrate as a vital part of your own business family to become a trusted delivery partner.

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Ocean Expert


Provides ship owners with a comprehensive range of high quality services in the fields of Commercial Management, Competitive Chartering and Sale and Purchase for vessels trading worldwide. Its absolute commitment to delivering high quality service is the major factor behind the Company's success in becoming a leading service provider in the industry.


The managed fleet includes container vessels, bulk carriers, LPG carriers, chemical/ product tankers and crude oil tankers.


holds the sole responsibility for the day-to-day commercial management in a prompt and cost effective manner.


competitive areas of expertise focus on negotiating and concluding periodic charters for vessels of all types. The continuous analysis of market trends and close watch on emerging opportunities in a rapidly changing environment allow it to offer up-to-date advice to customers.


Activities in the Sale and Purchase market consist of broking services for the sale and purchase of second-hand vessels, as well as placement of newbuilding contracts with shipyards.

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What we do

We invest in, develop and manage some of the world's most transformative places. We have a diverse team working across four continents in cities like Our competitive advantage lies in combining our global platform and expertise with local trends and experience to create exceptional value.


We invest

Our investments all set out to do the same thing: deliver robust financial and social returns for our people, places and partners. Committed, permanent capital from our owners helps us move fast and means we're unconstrained by market conditions. We are flexible and nimble. We execute creative transactions with rigorous risk analysis and data-driven decisions. Public or private, new or existing, single asset or portfolio, debt or equity - our conviction and understanding of markets means we embrace the complex, not shy away from it.


We develop

From single properties to city-defining mixed-use districts, we're reimagining places with a focus on people. Our development projects span eight sectors and four continents. They pioneer new sustainability, technology and well-being solutions, and shape the future of how we live, work, learn and play. Our scale allows us to engage the best architects, planners, placemakers and designers. The global reach of our business gives us vision and expertise, our local teams and partners give us insights and nuances honed on-the-ground

-together, they create enduring social and economic value.


We manage

The big things. The community-connecting things. The small things only a few will notice. We care about them all - equally. With Morphin Real Estate, every interaction every day is exceptional, whatever the asset class or geography. We never stop looking for ways to create value for our customers, properties and partners. From day-to-day activities to once- in-a-lifetime opportunities. Leasing to operations. Placemaking to programming. Our approach starts with the incremental - and expands right out to the exponential.


We partner

Co-investment partnerships help us scale our business. We serve a select group of global institutional investors that share our vision and value a partner with committed capital and substantial skin in the game. We offer brand power, access and a direct alignment of interests. A track record of delivering exceptional returns. Most of our partnerships started out with a single investment and grew over time. That tells us we're getting it right.


We are global

Our portfolio crosses four continents, eight sectors and 100 million square feet. That scale and breadth is a big competitive advantage and gives us unique perspective and access.

Our portfolio is focused on premium properties in the best locations. The kind of places where people and companies want to be.

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Innovative Finance Solutions


As a financial services company, we are authorised and regulated by the Financial Conduct Authority (FCA) as Appointed Representative No.(949403) and focus on markets where we can provide innovative solutions that require high service levels and a commitment to customer care.

We work with consumers and small to medium enterprises (SMEs) as well as corporate multinationals in the UK and mainland Europe.


Whether it's powering retail with market-leading point of sale finance, helping people realise their ambitions with personal loans, supporting the growth of SMEs or keeping businesses on the road, Morphin Finance has firmly established itself as one of the UK's leading consumer lending, asset finance and vehicle leasing providers.



Our vision, mission and values


Our vision is to be the trusted brand of financial services in the UK and across Europe, with a mission of exceptional people providing outstanding customer experiences today.


Our values are based upon the founding values at Morphin Finance - Harmony, Sincerity and Pioneering Spirit.


Global Talent

Avandax, a market leading professional recruitment consultancy, was launched in response to the growing, global demand for professional talent facilitated by ever increasing candidate mobility worldwide.


Expert at placing candidates into offshore, international and UK locations, Avandax delivers permanent, temporary secondment and interim solutions to companies Operating at all levels, we manage the careers of the best professionals within these fields.

In today's increasingly competitive global business environment, candidates and clients require their recruitment partner to meet both their career and business needs whilst also adding value to the recruitment process and the organisation.


At Avandax our philosophy is to find the right fit for our candidates and clients ensuring optimal satisfaction for both parties, whilst continually meeting the highest levels of customer service. This philosophy is at the cornerstone of our reputation, built on a foundation of client service and candidate care.


Exceeding expectations and delivering success to our clients and candidates is something we are justifiably proud of.


Supported by the unique brand, international network and exceptional candidate resources of Avandax , our offshore, international and UK divisions are ideally placed to source candidates with almost any skill set and from almost any part of the world.


Let us show you how we do business...

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Market leadership through trusted advice


Franklin Biddle aims to be the most professional and trusted wealth management adviser. In the increasingly complex financial environment we believe high quality, face-to-face advice is important for everyone. Delivered by our Partners, our advice covers financial, investment and tax planning individually tailored to a client's lifestyle goals and stage of life. It also provides access to our own range of investment products, which are designed to manage risk and provide consistent returns over the medium-to long-term.


Our products and services


We advise clients on the whole range of wealth management needs and objectives - from pensions and protection to complex issues such as Inheritance Tax, retirement planning and investing for income or growth.


Our radical approach to investment management


Our own range of investment products embraces Unit Trusts and ISAs, Pensions and Bonds. Structured as portfolios to manage risk and achieve consistent long-term returns, these products are managed by independent industry leaders, including external fund managers selected from the whole world market.


Growth funding

Franklin Biddle is a different kind of investor, dedicated to supporting growth and value creation in entrepreneurial companies.


We exist to inspire business leaders, innovators and value creators to build strong, sustainable businesses.


Our purpose is reimagining energy for people and our planet. We want to help the world reach net zero and improve people's lives


Reimagining energy

We aim to be a very different kind of energy company by 2030 as we scale up investment in low-carbon, focus our oil and gas production and make headway on reducing emissions. Our new strategy kickstarts a decade of delivery towards net zero.


Increasing low carbon investment

Building energy partnerships with 10 to 15 big cities



Our strategy - turning ambition into action


Building on our purpose, together with our beliefs about the future of energy systems and changing customer demands, our strategy is built around three focus areas of activity and three distinctive sources of differentiation to amplify value.

Our new sustainability frame links our strategy to our purpose - to reimagine energy for people and our planet.




Three focus areas: - net zero, people and planet - include prioritised themes linked to the UN Sustainable Development Goals.


Aims and objectives: We will set aims and objectives for our focus areas on people and planet, as we have done with net zero.


Embedding into our DNA: We plan to actively drive the sustainability frame through our operating model, our governance and our culture.


External collaborations: We plan to continue the search for partnerships that can help us drive progress, provide skills we may not have, and help us shape the future together.


Our Values


At Soaeg, we share a set of core values - honesty, integrity and respect for people - which underpin all the work we do. The Soaeg General Business Principles, Code of Conduct, and Ethics and Compliance Manual help everyone at Soaeg act in line with these values and comply with relevant laws and regulations.


Contributing to a Diverse and Inclusive World


At Soaeg we are working to become one of the most diverse and inclusive organisations in the world, a place where everyone feels valued and respected.


Vindicol environmental solutions, Vindicol provides a comprehensive range of waste, water and energy management services designed to build the circular economy and preserve scarce raw materials.


We're innovators committed to focusing on carbon reduction by preventing pollution, preserving natural resources, protecting biodiversity, combating climate change and raising environmental awareness.


Our strategy is focused on manufacturing green products and energy, helping our customers and suppliers reduce their carbon impact by investing


From transforming sludge into plastic, recovering palladium from street sweepings and future-gazing with our 'Imagine 2050' report we are turning the once 'traditional' waste, water and energy management industry on its head.


Our purpose is to change the way people think about waste. We help people see the opportunities that exist when we manage our waste in the right way. We understand the vital role we have to play in helping the UK and other countires to address the climate emergency and deliver sustainable growth.


This involves an ambitious investment programme in green economy infrastructure and low carbon collections, alongside an ongoing commitment to sector leadership in the health, safety and wellbeing of our people.


Resources & Energy


Our Resource & Energy division focuses on the processing of residual and recyclable materials as well as operating energy from waste facilities across the world, creating sustainable energy from the processing of waste.


We are a progressive business and innovation is core to our strategy. This means continually developing and improving our extensive infrastructure to provide greater flexibility, an innovative and broad range of services and the utilisation of technology to ensure we are easy to do business with.

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Our People


We attribute our long-standing success to our people. They are our best asset, helping our clients navigate an increasingly complex insurance market in a no-nonsense way. We don't just want the employee on the other end of the phone or across the table to be knowledgeable - we want them to be someone you want to have a conversation with. We respect your time, which is why we're happy to do the legwork for you, helping you to secure the best insurance cover for your unique needs.


Today we are using our considerable experience, confidence and knowledge to reduce risk and provide our expertise wherever we go. We achieve this by forming lifelong partnerships with our clients, making business better for everyone.



Risk Management

Risk management can help protect your people and could cut your insurance premiums, improve your terms and reduce your claims.



We deliver tailored risk management solutions and services that will serve your interests best.



From culture, employee communications, financial wellbeing, benefits, compensation and retirement consultancy to help organisations and employees thrive, to financial planning consultancy to help individuals plan for their future with confidence.


We make it easy to compare a wide choice of insurance types and financial services, all from a range of trusted providers.

With so much confusion in our lives already, we're helping bring clarity to the world of insurance and financial services. This includes everything from car insurance, car finance, home insurance, van insurance, travel insurance, pet insurance, life insurance, gas and electricity, loans and much more.

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We will do more than support organisations to survive; we want to support communities to thrive and grow. This means pro-actively seeking to support activity which enables organisations to work in new ways including becoming more digitally capable, enabling even more mutual help, and building and strengthening the social and civic infrastructure that can nurture and support grassroots community action. It also means working hard to ensure that we engage with everyone who can help make that happen.

We will use our funding to continue to support people and communities most affected by COVID-19 building on and strengthening the connections, organisation and resilience which enables communities to thrive. This includes ensuring that we continue to fund flexibly, engaging and supporting new and established organisations to enhance and build on vital community support and action which has been highlighted by COVID-19.

We will convene, listen and learn the lessons of the pandemic. We will make sure we engage with all of the communities we will serve across the UK and wolrd and work hard to ensure that our funding is shaped by, and responsive to, their experience. We will share what we learn and help to broker ways in which those we fund and those we work with can learn from each other and help to ensure more joined up understanding and responses to issues as they emerge.

We want to ensure that our approach as a funder is straightforward and supportive. This means we recognise that some organisations will need more support from us to access our funding and that we will manage our funding relationships so that organisations are able to respond to the changing needs of the communities they serve now and in the future.

our aim to raise funds for educations,hospitals,work very close with other charities and organisations to make world great.


Our companies